tag:blogger.com,1999:blog-714468310621885842011-07-30T16:35:53.600-07:00Supper Table MediaLADunkinnoreply@blogger.comBlogger191100tag:blogger.com,1999:blog-71446831062188584.post-71890867842121860682009-11-24T16:28:00.000-08:002009-11-25T12:40:38.340-08:00Are your recruiters, HR reps, and hiring managers hurting your brand?Over the last eleven months I’ve interacted with a number of recruiters, plenty of HR people, and various hiring managers. From my experience in most of the interactions (not all), their representation of the brand left something to be desired. At a time when the unemployment rate is 10.2%, and a percentage of that population is interacting with your company, it seems like this would be a primeLADunkinnoreply@blogger.com1tag:blogger.com,1999:blog-71446831062188584.post-9331197416129858492009-10-04T20:42:00.000-07:002009-10-04T20:45:23.339-07:00Modernizing Corporate AmericaI was at King Street Station the other day, and read the building’s timeline describing the life of the edifice. In the 1960’s, the crown molding ceiling was covered with a drop ceiling in order to “modernize.” As I read Clay Shirky’s Here Comes Everybody and thought about the “invention” of the institution, the org structure and the way we do business, it reminded me of the “modernization” ofLADunkinnoreply@blogger.com0tag:blogger.com,1999:blog-71446831062188584.post-57741702316432755732009-09-10T13:19:00.000-07:002009-09-10T19:32:06.845-07:00Measuring InfluenceWith word-of-mouth being the most trusted and valuable source of information, influence then plays a huge role in how we connect. But what is influence and how do we measure it? This is where the worlds of sociology, discrete mathematics, and marketing begin to collide, three of my most favorite subjects! The study of influence is a “fundamental property of social structures”<!--[if LADunkinnoreply@blogger.com3tag:blogger.com,1999:blog-71446831062188584.post-45613532003715233692009-08-31T11:54:00.000-07:002009-08-31T11:58:23.923-07:00Pre- Industrial Revolution CommunicationWhether it’s crowdsourcing, user generated content, community building, or “collaborative competition” there’s a movement going on here. It seems we’re evolving in a sense, but at the same time reverting back to before the Industrial Revolution when we didn’t depend on “the firm” to spoon feed us our news, our products, our thinking. This evolution can be seen in the many ways we’re “thinking LADunkinnoreply@blogger.com0tag:blogger.com,1999:blog-71446831062188584.post-23084671063458142172009-08-24T13:06:00.000-07:002009-08-24T13:14:43.788-07:00I'm now Google Analytics Qualified!LADunkinnoreply@blogger.com0tag:blogger.com,1999:blog-71446831062188584.post-8437504838671210442009-08-11T21:26:00.000-07:002009-08-11T22:22:08.726-07:00Quick Start Guide to Online AnalyticsThe tide is starting to shift from the days of “Mad Men” to the days of Madison Avenue meets Wall Street. We’re seeing more reliance on data when it comes to advertising, marketing, and communications. We have more and more tools at our disposal to help us with the metrics, whether they’re free like, Google Manager, Ad Sense, Analytics or whether you pay for them like, Omniture, WebTrends, LADunkinnoreply@blogger.com2tag:blogger.com,1999:blog-71446831062188584.post-76393193110850309002009-07-28T10:39:00.000-07:002009-07-28T13:35:39.463-07:00Customer Service Via Twitter Can Help Business ReputationGreat customer service can be the ultimate marketing tool. This isn’t anything new or earth shattering, but it is sometimes forgotten and plays in the shadows of big time advertising and marketing campaigns. In the world of social media, we are always formulating strategies to engage customers by listening to them, participating in conversations with them, and building communities to support LADunkinnoreply@blogger.com1tag:blogger.com,1999:blog-71446831062188584.post-39917614183783105132009-07-20T14:24:00.000-07:002009-07-20T14:25:43.008-07:00Who is Securing the Cloud?“Mom always said, don’t play ball in the house.” Do you remember that episode of the Brady Brunch? It’s the one where Peter is playing ball in the house, and the basketball comes bouncing down the stairs and hits the vase in the family room. They replayed and replayed the scene and then in slow motion. I keep seeing this scene in my head every time I hear another story on IT security LADunkinnoreply@blogger.com3tag:blogger.com,1999:blog-71446831062188584.post-78187104734517396822009-07-14T15:40:00.000-07:002009-07-14T16:01:30.228-07:00Trust, Influence, and Social Marketing“Social marketing is about influence.” “Women, ages 35-44, make up the biggest demographic on Facebook.” “When purchasing a product, word-of-mouth (WOM) is the most valuable and trusted source at 65%.”[i] As I heard these tidbits of data in class Monday night two words kept coming to mind…. “Mommy Blogs.” I follow a few Mommy Blogs that range from close friends posting pictures and stories LADunkinnoreply@blogger.com0tag:blogger.com,1999:blog-71446831062188584.post-40333599930656683532009-07-06T14:49:00.000-07:002009-07-06T21:39:50.941-07:00Life from the Window of a TrainThe countryside passing by…colorful wildflowers, lush trees, folks plowing farmland, fresh hay bailed, American flags flying on houses and mailboxes. The train continues down the track “clickety-clack, clickety-clack”, the rocking and the rhythm can lull you asleep. I stare at the tracks thinking back to the time they were laid, who were the men that came before me that worked in the heat and LADunkinnoreply@blogger.com0tag:blogger.com,1999:blog-71446831062188584.post-52356388170275535572009-05-11T11:25:00.000-07:002009-05-11T12:19:20.188-07:00New Business CardCheck out my new business card (oh and they serve as a stress ball too)! If you're stressed and hiring, I'm the solution to your problems. www.linkedin.com/in/ladunkinFront of business card Back of business cardLADunkinnoreply@blogger.com2tag:blogger.com,1999:blog-71446831062188584.post-79780979223022746122009-05-04T14:09:00.000-07:002009-05-04T14:22:44.504-07:00Is the World Becoming One Big Tweet?“A revolution isn’t a dinner party.” - Mao Zedong There’s a blessing (or curse) “May you live in interesting times” that I’ve reflected upon in the last few months. With the financial system in turmoil, the job market being the toughest we’ve seen in over 70 years, the H1N1 flu spreading rapidly, anxiety is high. On a different level, life is becoming one big tweet. Things are changing around LADunkinnoreply@blogger.com2tag:blogger.com,1999:blog-71446831062188584.post-6719364964956157202009-04-01T18:46:00.000-07:002009-04-01T19:36:51.451-07:00June Cleaver on FacebookWhy is everyone on Facebook so damn happy? Have you noticed that the overwhelming majority of status updates are rosy, cheerful, whistlin’ zippity-do-da out of our asshole type things? Even on Twitter between the “look at my blog post” (I’m guilty of this), RT this or that, or scratch my back I’ll scratch your tweets, the 140 characters are peachy-keen jelly bean. Don’t get me wrong, I enjoy LADunkinnoreply@blogger.com9tag:blogger.com,1999:blog-71446831062188584.post-5219506882889485322009-03-22T14:39:00.000-07:002009-03-22T15:11:22.227-07:00An Introvert and Social MediaI am an introvert! Yes, I’m shy, but just being shy doesn’t define introversion. I like conversations about ideas, but am maladroit when it comes to small talk and can be awkward in groups. Going to parties or social events can zap my energy, and I will need time alone after such an event to “recharge.” “The only thing a true introvert dislikes more than talking about himself is repeating LADunkinnoreply@blogger.com6tag:blogger.com,1999:blog-71446831062188584.post-30669785050261472642009-03-04T20:15:00.000-08:002009-03-05T17:03:50.467-08:00Next-Gen MousetrapThe other day I went through an interview loop at, well we’ll call it, ABC Company. Yes, I’m knee deep in a job search during one of the worst times to be looking for a job. But this is how the Universe gets its kicks I guess! Anyway, for those of you who don’t know what an interview loop is, it is a grueling ordeal in which you are interviewed by 4-5 people, an hour each, one right after LADunkinnoreply@blogger.com9tag:blogger.com,1999:blog-71446831062188584.post-27181393002005712612009-02-19T18:41:00.000-08:002009-02-20T08:59:46.116-08:00Abstractions of the InterpersonalI think it’s interesting that so many people participated in the 25 Random Things survey on Facebook. Not only did it become viral, it spawned a plethora of articles in mainstream media. Most people hate chain letters. Nowadays, if you get a chain letter via email forwarded to you, you don’t even read it, it immediately gets deleted, at least this is the case for me. But the 25 Things list LADunkinnoreply@blogger.com11tag:blogger.com,1999:blog-71446831062188584.post-80531807140445633842009-02-18T13:17:00.000-08:002009-02-18T15:20:25.059-08:00Pull Up a ChairWhat’s up with Supper Table 2.0? One of my favorite things is to go to dinner with friends and discuss current topics, philosophical ideas, analysis of life, etc. I’ve threatened many times to start having dinner parties where a diverse group of people come together and discuss a topic pulled from a hat, all viewpoints welcomed. However, I haven’t taken the plunge on that one because with my LADunkinnoreply@blogger.com5tag:blogger.com,1999:blog-71446831062188584.post-78373501585697814322009-02-17T13:35:00.000-08:002009-02-17T13:39:09.815-08:00Getting Back to My Existential WaysSo I’m finally doing this, I’ve held out and held out, but I’ve decided to try my hand at blogging. I haven’t blogged before because I’m quite honestly scared of it. Why would anyone want to read anything I have to write? Why would anyone care about my thoughts on any particular topic? Haven’t most things already been done or said or thought of? I’ve already written these first few sentences LADunkinnoreply@blogger.com6tag:blogger.com,1999:blog-71446831062188584.post-62571039551984411202009-02-15T12:33:00.001-08:002009-02-15T12:33:42.991-08:00Hello WorldJust testing this whole new world out.LADunkinnoreply@blogger.com0