I think it’s interesting that so many people participated in the 25 Random Things survey on Facebook. Not only did it become viral, it spawned a plethora of articles in mainstream media. Most people hate chain letters. Nowadays, if you get a chain letter via email forwarded to you, you don’t even read it, it immediately gets deleted, at least this is the case for me. But the 25 Things list was different, it took off. But why? Why did so many people engage and take part in this self-disclosure?
Self-disclosure is a special kind of conversation in which we give someone a glimpse of who we are, and in turn, they give a glimpse back. This exchange of self-disclosure is how we build relationships. Intimacy and trust are formed. After all, we are social beings. So it isn’t surprising that so many people participated in the survey.
But, instead of oooing and awwwing over how many people took part, what if we looked at it from a different angle? For instance, what if we looked at how the role of gender plays in this self–disclosure game. Theories of gender role socialization suggest that males learn to inhibit their emotions, while society encourages females to express them. (Lindsey 1997) According to one study, women are more likely to initiate self-disclosure than men are (Arliss 1991). Could this be the reason that I received more 25 Things lists from my female friends on FB than my male friends? Obviously, I don’t have a large enough data set to draw any conclusions, but it brings up how we can look at what’s going on in social media from a different perspective.
Social networking is creating a wealth of data that we can use to learn about ourselves, our relationships, our society, our government, our companies, etc. We just have to take a step back from seeing it tactically and as mundane status updates, but really see what’s going on here. Could the studies of social psychology, anthropology and sociology be applied to the way we interact via digital media? The examples above were based on studies about building relationships through conversation, how do those studies change when there’s a computer and a cloud in the mix or do they?
So yes, people want to feel a part of something, whether it is a relationship, a team, or even a toothpaste community, people want to be social. My theory on why so many people took the time to fill out the survey and pass it around….in the end, people want to be known and understood just a little more.
Good tweets, Good status, Good evening,
ladunkin
References:
Lindsey, L.L. 1997. Gender Roles: A Sociological Perspective. Upper Saddle River, NJ: Prentice Hall
Arliss, L.P. 1991. Gender Communication. Englewood Cliffs, NJ: Prentice Hall